“The technology sector owes coffee producers a big one.
Without coffee, we wonder if we ever will have Google, iPhone and ChatGPT.”
Our Mission is to provide each player in the coffee supply chain affordable yet essential resources, built on the most recent technological advancements.
We are the driving force behind an expanding group of coffee enthusiasts who are riding Thailand’s fourth wave of coffee to a new level of the beverage.
“Become an example of responsible, ethical coffee trade and consumption, demonstrating that businesses can be successful while still being socially responsible.”
Social networking, eCommerce, and automation have all had a significant impact on how consumers drink coffee. Their attitudes regarding products and providers, as well as their preferences, have changed. More (direct) connection with customers is now necessary than ever, however it’s mostly done practically online rather than always in person.
The Fourth Wave of Coffee has already begun, and it is widely agreed that “commercialization of specialty” is what sets it apart. The traits of this new coffee trend are, in brief, as follows:
From farm to cup, coffee suppliers need to be ready for these shifts in consumer behavior:
We at CoFe wish to assist coffee growers and producers in benefiting from this recent wave of advancement. Thailand has the particular benefit of being more receptive to novel ideas and innovation as a relatively new player in the global coffee trade.
The difficulty, however, is substantial. It takes knowledge, expertise, and, of course, financial investment to move toward coffee that is of high quality, innovative, and sustainable. For the new business model to succeed, market access is also crucial.
CoFe seeks to offer an open platform allowing each stakeholder to share
because the majority of coffee producers in Thailand are smallhold farmers, producers, or roasters:
An open platform will also make it easier and less expensive for the community in
Given Thailand’s distinct geopolitical advantages below, we believe this fourth wave of coffee will create many new opportunities and that CoFe will prosper alongside the community.